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Orange is the new green

Date 27 Sep 2006
Author The Editor

Sainsbury’s is set to save 6,500 tonnes of plastic every year – equivalent to 53,500 barrels of oil – by replacing its white carrier bags with orange bags made from 33% recycled material, 57% raw plastic and 10% chalk.

The announcement comes as all the UK's major supermarkets are stepping up their efforts to ‘go green’. Rival Tesco recently launched a scheme to award Clubcard points to customers who recycle old carriers or pack their shopping in other bags.

Launching orange as the new green, Justin King, Sainsbury’s chief executive, announced: "It’s been our aim for some time to tackle what we do with our standard plastic bag because we know this remains a passionate subject for most of our customers. This is a major green step forward because recycling carrier bags, very much like lots of our packaging, means we’re again cutting down on the use of plastic as well as what goes to landfill. “Our ultimate aim is to further increase the amount that can be recycled in the bag so that we use even less plastic. We want to encourage all our customers to support our green revolution in food packaging and carrier bags by re-using and re-cycling.”

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