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Mobiles more important that cameras, iPods, or wedding rings

Date 17 Sep 2006

Almost half of the world’s population use mobile phones instead of a conventional camera to take photographs, according to new research from Nokia. The days of MP3 players could also be numbered, as over two thirds of people predict that music-enabled mobiles will soon replace the need for iPods and other MP3 players. Multifunctional mobile devices have already replaced certain gadgets in people's lives. Globally, 73% of people use their mobile as their main watch or clock, and 72% use it as their alarm clock. Over a third of respondents also use their mobile device to browse the web at least once a month, with 37% of Japanese people going online on their mobile on a daily basis.  Almost half (42%) of respondents globally want their printer, PC, stereo, TV and mobile device interconnected, and Saudi Arabia is set to be the home of the digital home - 72% even want their refrigerator included in this network. 58% of those questioned across the world would like to be able to control all their household appliances via their mobile device. Tapio Hedman, senior vice president of marketing, Multimedia, at Nokia, said: "The results strongly demonstrate that people are buying into the idea of convergence - they really do want one device that does it all, from taking quality images, to storing their music collections and operating a digitally connected home.” Over one in five people would be more upset about losing their mobile than their wallet, credit cards and even their wedding ring.

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