Thursday 7 April 2005

bteam Makes The Most Of A Very British Icon

A leading communications firm in Newcastle is set to revive the iconic status of the red telephone box in a bid to seal its reputation on the national stage. The bgroup, whose work in the fast-moving enterprise sector has helped to establish its place as one of the leading agencies in its field, is branding up thousands of call boxes ready for a roll-out across the country. The booths' distinctive red colour will be replaced by purple and the pay phones will be fitted with a 'hotline' straight to the b offices in Charlotte Square.

The idea behind the 'b booths' is to give people instant access to the bteam - so whether it be a story for the bdaily (produced daily by the bteam) or to chat through your communication requirements - people will be instantly able to get in touch using the freephone number. Although the pilot will initially be restricted to cities in the North East - including Newcastle, Durham and Sunderland - the company hopes that their success will soon pave the way for a national roll-out. In face of the decline of the much-loved red call boxes over the past few years, the bteam hope that their revival in this way will result in the creation of a new British icon - albeit a purple one!

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This fourth edition of the bdaily xtra looks into some of the issues connected with the regional assembly and asks whether it is capable of bridging the divide between the rich and poor regions of England... more >