Sunderland based company Berghaus has announced a series of changes to its business model in a bold move to make it the leading outdoor brand.
The new model, which will take full shape over the next few months, combines an International Board that will oversee the overall direction of the brand, with dedicated regional business units delivering more effective local solutions in markets around the world.
Berghaus will retain its global headquarters in its Sunderland office, from where the new UK business unit will also operate.
Richard Cotter, Berghaus brand president, said:“These are very exciting times for Berghaus. Over the last few years, we have made huge strides in increasing the global reach of the brand and have excellent arrangements in place for our key markets around the world.
“As the business has grown, we have adapted our structure so that we can make the most of the great opportunity that exists for Berghaus to become a leading global outdoor brand.”
Over the last few years, the Berghaus business has grown significantly and with new partners on board, has a greater global reach than ever before.
Berghaus is recruiting to a new role of Chief Operating Officer, who will be based in Sunderland and will run the global operations and supply chain functions.
The Chief Operating Officer will also sit on the Berghaus International Board.
The global management of the brand will continue to be directed from the Berghaus headquarters in Sunderland, led by the International Board.