|Employer||Central Employment Agency|
|Salary||£35,000–£45,000 Per annum|
Marketing Manager / Lincoln / Competitive salary / company bonus and benefits.
My client a leading construction company in the UK are looking for a Marketing Manager with a proven online / offline background.
To be responsible for developing and maintaining marketing strategies to meet agreed company objectives, the business plan and the core values. To explore ways of improving existing products and services, and increasing profitability.
To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed. To monitor internal KPis and to Benchmark against competitors products and services and to analyse market trends.
To oversee all marketing, advertising and promotional staff and activities. To promote and develop the Company CSR Agenda. To maintain the existing company accreditations and to successfully obtain others.
Responsible for the marketing of company products and services to the right market whether Business to Business, or Business to Client.
Project work in-line with marketing objectives and departmental budget to assist the Director of Marketing with strategic marketing plans.
To manage the production of and assistance with Corporate Communications ensuring the standardised ‘brand’ identity.
Production of ad hoc artwork, including the management of all materials and images.
To manage all aspects of print production, receipt and distribution.
To achieve frequent, timely and positive media coverage across all available media.
To manage the entire product line life cycle from strategic planning to tactical activities.
To identify target markets and developing strategies to communicate with them.
To conduct market research in order to identify market requirements for current and future projects.
To work alongside all departments across the organisation to actively drive existing and new projects and initiatives.
To manage the website, ensuring continuous improvement and updates are carried out in line with business objectives on time and within budget.
Manage updating of website and intranet content using administration systems.
To maintain company Social Media Sites eg: Facebook, Twitter, LinkedIn and You Tube.
Management of on-line advertising including updating and managing content, to include the distribution of enquiries.
Monitor and evaluation of search engine optimisation reports.
To produce management reports as required.
The ideal candidate should have the following experience.
ignificant and demonstrable experience in a B2B and B2C environment. A willingness to travel and to work outside of normal working hours. A proven ability to oversee all marketing, advertising and promotional staff and activities. To demonstrate the ability to interact and cooperate with all company employees. To maintain professional internal and external relationships that meet the company core values. Pro actively establish and maintain effective working relationships with all support departments. To demonstrate technical marketing skills and company product knowledge.
Microsoft office: Word, Excel, PowerPoint, Outlook. Has a superb background in social media and SEO. To have an interest in what motivates people and the sector to be marketed.
To be well presented with a professional manner.