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Brand Survival and the Brand Iceberg

Branding, is like an iceberg- it exists mostly below the surface. The visible brand messaging accounts for what we see above sea level. The invisible brand – the company culture, the customer experience – adds the mass below the surface. Your company doesn’t have to be the size of Coca-Cola or… More →

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    Tax and benefit changes will come into force today which will cost the average household about £200 a year. Do you think these changes are fair?

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