Brand Survival and the Brand Iceberg

Branding, is like an iceberg- it exists mostly below the surface. The visible brand messaging accounts for what we see above sea level. The invisible brand – the company culture, the customer experience – adds the mass below the surface. Your company doesn’t have to be the size of Coca-Cola or… More →

Simple SEO for Janet & John

Understanding and getting to grips with SEO can be a quite complex and lengthy procedure. One that generally involves your eyes glazing over and your heading nodding off uncontrollably as you get lost in a maze of techno-babble. Here is a simple short very basic SEO introduction for every Tom,… More →

What’s the best time or day to send out an E-mailer?

A lot of regional businesses in the North East send out some form of monthly E-mailer, some professionally done, some simply self created. But is it all wasted? Timing is very important in E-Marketing and the perfect time is the $100 question that everyone has been trying to fathom out… More →

E-Marketing planning tips for 2011 to help your business

What’s on your marketing plan for 2011? Most businesses have an idea of how important E-marketing (also called internet marketing) is, but many either don’t have a clear strategy or a concrete plan. Putting the time in to plan for activities that can produce results now will yield results for… More →

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    New paternity leave rules have come into effect meaning that parents will be legally entitled to share time off work during their baby’s first year.

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