Brand Survival and the Brand Iceberg

Branding, is like an iceberg- it exists mostly below the surface. The visible brand messaging accounts for what we see above sea level. The invisible brand – the company culture, the customer experience – adds the mass below the surface. Your company doesn’t have to be the size of Coca-Cola or… More →

Advertising and Design B.C. – Before Computers

When I first came into this business at the time when Kate Bush was warbling Wuthering Heights and Grease was the word, the marketing business was fairly simple. Advertising co-existed with Design under the same roof quite happily and designers and artist worked with a smile on their faces happily… More →

A day in the life of…

Pradeep Raman, is an Innovation Manager (IM) at the Newcastle Innovation Machine, a development programme at Newcastle Science City that aims to create science-based businesses that produce products and services that benefit society. 8am: I’m at my desk and preparing for the day. This means checking actions on my project plans.… More →

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