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DTSTART:20080917T093000Z
DTEND:20080917T170000Z
LOCATION;ENCODING=QUOTED-PRINTABLE:Rowntree Gordo Ltd, Q16 Balliol Business Park, Benton Lane, Newcastle upon Tyne, NE12 8BX
UID:36cdc5e0bcc1afb037c601ec34a3dc35d57247e8
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Are you thinking about raising your business profile but don’t know where to start?You’d like the help of a PR expert but the budget doesn’t stretch?Are you thinking you could ‘Do It Yourself’?Fancy a bit of DIY – then this course is for you?This straightforward, jargon-free course is designed to provide a basic introduction to PR for anyone managing the media relations or marketing for their organisation - large or small.If you’ve tried PR before and it hasn’t worked, you’re a PR practitioner or marketing manager looking to improve your skills or you’ve never embarked on PR but think you could handle a bit of DIY, then this course is for you.Using simple, easily managed techniques our expert consultants will help you:·       Identify what makes your business different·       Uncover key messages·       Unlock your audience·       Find the news story and get it in the media·       Teach you the tactical techniques that will put your business in the media spotlight.How is the course structured?The full day course will be delivered through a series of simple exercises, seminars, guidance and plenty of questions and answers.A comprehensive manual keeps the course on track and is issued to every delegate as an invaluable reference tool to remind you of all you’ve learnt.The Course begins with an introduction to PR and topics covered include:·       What is PR?·       The importance of reputation·       Identification of brand attributes, key messages and audiences·       Writing the press release – the formula and getting it right·       Tricks, hints tips and an opportunity to have a go·       Uncovering YOUR storiesFor more information contact Kerrie on 0191 215 5014 or email training@rowntreegordo.co.uk=0D==0D=0A£299
SUMMARY;ENCODING=QUOTED-PRINTABLE:DIY PR Training Course
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