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Campaign to uncover most creative business name

Date 11 Jul 2007
Author The Editor
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The search for the UK’s most creative small business name was launched this week. The campaign, run by small business insurer MORE TH>N BUSINESS, seeks to identify, showcase and reward UK small businesses sporting creative, clever or humorous names. MORE TH>N BUSINESS is calling for nominations, from both customers and businesses themselves, for UK firms that have inventive, memorable and inspiring names.

Examples of small businesses that have already impressed MORE TH>N BUSINESS include Brighton-based juice bar Sejuice, Ipswich-based florist Blooming Dales and London fish and chip shop The Codfather, the company revealed.

Mike Bowman, head of insurance at MORE TH>N BUSINESS, said: “Small businesses and independent high street retailers may not have massive marketing budgets but this doesn’t mean there is a lack of creative flair. We know there are brilliant business names out there and we’re appealing to the public to help us find and celebrate them. The name of a business can often dictate success or failure, but that doesn’t mean great names are the preserve of rich businesses. History is littered with examples of big companies embarking on expensive renaming projects, only to scrap their new names soon after because they simply failed to capture the imagination of the market.”

The winning small business will receive a year’s free insurance with the company, while participants stand a chance of winning a video iPod.

Nominations can be made via www.whatsinaname.uk.com.

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