Classical decision making techniques: PMI

quote “Thus the task is not so much to see what no one yet has seen, but to think what nobody has yet thought about that which everybody sees.” Schopenhauer This technique is called ‘Plus / Minus / Interesting’ and can be thought of as an extension to the ‘pros and…

Keep It Simple Stupid!

I went to work, albeit it temporarily, for a sales company on the Team Valley in Gateshead when I first left university. It was an attempt to tackle the previous year’s student debt which, to my mind at the time, was comparable to the nation’s. Before you could start work you had…

Getting value from customer feedback

Barely a day goes by without someone talking about the importance of gathering customer feedback. By learning what your customers think of the service you provide, it’s much easier to find out where you’re going wrong and what you’re doing right. But even more important than gathering this feedback is what…

What Are Keywords and How Do They Work?

People complain frequently about Google moving the goal posts when it comes to the rules for ranking a website. A lot of the discussion is speculation because Google keep this side of their business as a closely guarded trade secret, however, if you follow established best practice you have every…

How Can I Measure My Website Performance?

You need to measure your website performance and it’s not so hard to do so. But what are you measuring? Ultimately you are measuring paying customers who have sourced your product via your website either directly as with an ecommerce store or indirectly by using one of the many contact…

New Flights to Barcelona from London Gatwick

Monarch is to launch daily flights from Gatwick to Barcelona from 21stOctober 2011, increasing to 11 flights per week from 30th October 2011.  This will be the 13throute the airline operates from London Gatwick.  Easyjet already fly between London Gatwick and Barcelona, so the new route will offer increased competition…

Double Points or Miles with Hilton HHonors

Hilton HHonors is offering members double points or airline miles for stays at participating hotels until 30thSeptember 2011. If you are not yet a member of the Hilton HHonors Programme, it is perhaps worth considering collecting points / miles for yourself or your company.   Click to register.   Members select their…

New Jumeirah Hotel for Frankfurt

Jumeirah Hotels and Resorts, the luxury chain known for its famous Dubai hotel, has revealed plans to extend into Europe.  Opening In September 2011, the 5 star, Jumeirah Frankfurt will open in the heart of the city.  The Jumeirah Frankfurt is situated next to Thurn and Taxis Palais and is just 5 minutes…

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