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Sweet success for Wispa campaign

Date 24 Aug 2007

This is some of the best news I've heard in about a week. Cadbury is to bow down to public pressure and bring back the Wispa chocolate bar. Fans of the old favourite have been using websites such as Facebook and MySpace to demand its return, reports the Daily Telegraph.

Wispa was first brought out in 1981 for a trial in the North East. This time Cadbury will make an initial nationwide run of 23million bars in October and gauge interest from there. The company says customers often ask for old favourites to be brought back, but said the numbers joining the internet campaign to re-launch Wispa were unprecedented.

Cadbury spokesman Tony Bilsborough said: "We get letters about the Aztec bar and the lime barrel in the Dairy Milk tray. But this is on a whole different scale. This is the first time we are going to give the internet a chance to prove itself and see whether it is all hype or genuine."

It's genuine, Mr Bilsborough. It's genuine.

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  2. The views and opinions expressed in these comments are not necessarily those of, and do not represent's views and opinions unless explicitly stated.

  3. Bring back the ads too

    Kev 9:56 21 Aug 2007

    I hope they bring back the Smith and Jones ads for them too.
    They were great

  4. vanishing Wispas

    Brenda Boyd 11:05 21 Aug 2007

    Back in the 80s I worked for a marketing company doing projects for Cadbury. Shortly after Wispa's launch our research ladies were sent out to CTNs (confectioners, tobacconists, newsagents) in the Tyne Tees area to check how many shops were stocking it. They found none. Cadbury's were adamant loads had been sold via Cash & Carries. Further research discovered that Wispas were leaving the shops as fast as they came in - so there were none left when the researchers got there. They sold almost entirely on word of mouth.

  5. and now for our next trick...

    Chris 11:25 21 Aug 2007

    Let's set our sights on Starburst and bring back Opal Fruits...

  6. roll on October

    The Editor 11:49 21 Aug 2007Pez

    Brenda: I'm not surprised. Even though Wispa was essentially just Cadbury's take on Aero, it was so much better. Let's hope we experience a similar phenomenon this time around!

    Chris: And once we've done that, we'll get back Marathon. Vive la revolution!

  7. anyone also remember...

    Rich 12:23 22 Aug 2007

    ...Cadbury's Go bars? White label, red logo. Made semi-famous by being on Durham Wasps shirts in the late 1980s. Then they swapped to using Boost Bars as the sponsorship brand. Much nicer.

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