found capture at 20130218112906 Sitemap Managing Director Mahmoud Elsaid explains the success of the product: “Menus are a technology which hasn’t changed in generations – they’re only in one language, there’s a limit on what you tell or show people about their food, its hard to ass specials or remove items from the menu if the kitchen has run out – and of course, it’s a time consuming expensive process when you change them.